The Goods, October Edition
With less than one week left until Election Day, we know there’s little else on your mind other than what is at stake for our communities, our organizations, and our nation’s future.
At Global Strategy Group, we are driven by data, and our data-backed insights offer a lens into how voters across America are thinking about the most critical issues affecting our work and our lives.
In this special edition of The Goods, we provide an overview of GSG’s most salient research reports from this past year on every topic from the economy to the politicization of ESG and regulations on AI technology.
The Goods is a newsletter for social impact communicators that helps you keep track of the latest updates, trends, industry best practices, and much more. This content is compiled and curated monthly by Jade Floyd, Victoria Dellacava, and Mia Saponara.
Political Insights
GSG partners with The Hub Project on Navigator research, a public polling instrument that provides rapid-response data surveys and a vast data ecosystem, enabling us to share real-time perspectives on a wide range of current issues.
The most recent reports include insights on voters’ predictions for the election as well as who they trust on a range of economic issues. Recent findings include:
- Despite lingering economic pessimism, most Americans now say the economy is either not in a recession or is coming out of one, a shift from 18 months ago when most thought we were in and heading deeper into a recession.
- Americans trust the Democratic Party more on personal economic issues like childcare, health care, Social Security and Medicare, growing the middle class, and bringing down housing costs.
Check out all the latest reports here.
ESG
There is perhaps nowhere else in the world where ESG has become so partisan and polarized than in the United States. In our brand-new Business and Politics Report, we build off a decade of work in the field and incorporate global insights from our partners at SEC Newgate. Key insights include:
- Even as extremist Republicans work to generate political backlash to ESG, its underlying initiatives remain important to Americans.
- Many Americans wouldn’t hesitate to divest from companies found to be acting unethically, slightly outpacing the global average.
- Most Americans want stakeholders like employees and customers (not just shareholders) to drive business decisions.
You can download our full report to better understand how Americans are feeling about this increasingly complicated landscape.
Earlier this month, we also held a webinar that delves into the analysis with our report experts. Please reach out to us at thegoods@globalstrategygroup.com if you are interested in a recording of our discussion.
Climate
While Climate Week is over, the conversation around clean energy and sustainability most certainly is not. This summer, GSG partnered with Climate Power, EDF Action, LCV Victory Fund, and NRDC Action Fund to explore attitudes on clean energy and identify effective messaging.
Our biggest takeaway: climate and energy are winning issues for Democrats, especially with swing voters who will ultimately decide the 2024 election results. Other findings include:
- Voters increasingly see climate change as a major problem and want to see strong action on the issue.
- A huge majority of voters agree that we do not have to choose between building our economy and protecting our environment.
- Climate denialism has become a political liability across parties.
Read the full report to understand what messaging works and why.
Hispanic/Latino Voters
Hispanic/Latino voters will play a critical role in this year’s election, with an expected 36.2 million voters casting their ballots – a 4 million increase from 2020. GSG surveyed likely voters from this diverse community to better understand their attitudes on the biggest political issues of the day, diving into the economy, personal freedoms, and abortion access.
- A clear majority of Hispanic/Latino voters find the issue of abortion to be important to their 2024 vote – almost half say it’s very important.
- Latinas, who are often the households’ financial decision-makers, are very concerned about the economy. They reported higher levels of concern on all economic conditions tested, including grocery, rent, and mortgage prices.
- The majority of Hispanic voters, and especially first-generation Americans, believe that the government has a duty to provide basic living standards, such as livable wages and affordable health care.
AI Technology
Our most recent public opinion research on AI makes it clear: Americans are wary of the technology. Now more than ever, it’s critical for leaders to be at the forefront of this conversation.
- 67% of voters agree that there should be more government regulations of AI, showing bipartisan support for the issue.
- Proactive efforts to familiarize and educate workers about AI and the opportunities presented by it are essential, as 88% of voters stated that companies have a duty to prepare employees for AI integration.
- 69% of voters think AI poses a threat to the workforce. As organizations integrate AI into their workplaces, they should be prepared to address their employees’ concerns.
Get all the recommendations in our full report.
More from GSG
GSG is known for our data-backed insights. In fact, we started as a research firm almost 30 years ago. Today – in addition to our work across industries – we continue to be the leading and most trusted Democratic polling practice in the nation.
In these critical last few days leading up to the election, you can keep up with our work by following GSG Political on X and LinkedIn.
