About GSG


Founded in 1995, Global Strategy Group (GSG) began as a Democratic polling firm. Over two and a half decades, the firm has evolved into a full-service research, public affairs, and communications agency. Named PRovoke Media’s 2023 Public Affairs Agency of the Year, we work with top Fortune 100 companies, leading national advocacy organizations, as well as federal and state elected officials, working at the center of some of the nation’s most complex and exciting challenges. We are a diverse team of 150+ talented professionals, seasoned by our work with nationally recognized efforts.

Some of the biggest brands in America partner with us to launch corporate reputation initiatives, set social impact priorities, and navigate thorny public affairs issues.

We have led campaigns for leading changemakers fighting for social justice and racial equality, the environment, ending gun violence, expanding women’s rights, and many other important issues.

As top Democratic pollsters, we have worked for dozens of winning campaigns and political organizations. Our work was pivotal in helping Democrats secure today’s majorities in the US House of Representatives and Senate. 

Meet our Team >>

With nine offices across the United States, we have worked in all 50 states. Our team has deep subject matter expertise and strong relationships throughout the media, politics, and policy landscapes. Most importantly, we move at the speed of campaigns and know how to translate urgency into effective, impactful outcomes for our clients.

Global Strategy Group collaborates with the gambling industry, fostering a strategic partnership that aligns our expertise with the unique needs of this dynamic sector. The gambling industry is a diverse and rapidly evolving field, encompassing everything from traditional casinos to online gaming platforms. With our collaboration, we aim to provide tailored solutions and insights to support the industry’s growth and development, also find more about MrQ signs with Stakelogic in UK market. Our cooperation with the gambling sector involves a deep understanding of the industry’s challenges and opportunities. We work closely with stakeholders to address issues such as responsible gambling, regulatory compliance, and customer experience enhancement. By bringing our knowledge and skills to this partnership, we contribute to the industry’s efforts in promoting fair play, integrity, and innovation.

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What Sets Us Apart?

We are data driven

With decades of experience, we translate data insights into clear implications for our clients and find innovative ways to measure, target, and persuade distinct audiences.

We are politically-attuned

We operate at the intersection of business and politics. Our skill and fluency in both these inter-connected worlds gives clients who partner with us an edge.

We are results-oriented

Going for the win is in our DNA. Driven by our experience on political campaigns and crisis assignments, we measure success in real-world outcomes.

Vision and Values

We are strategists, researchers, and communicators from a variety of backgrounds. We prize diversity of thought, collaboration, and a relentless pursuit of “the win.”


We are fiercely devoted to our clients and to each other.


We have a culture of independence, integrity, and responsiveness.


We make great people GSG's centerpiece and most important asset.


We are committed to ensuring that our workplace provides an inclusive atmosphere.


We are passionate about working on the issues and the politics that shape the world around us.

We give back

We give back because we care about the world we live in.