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Get in touchGSG’s Branding and Creative Capabilities
Our award-winning branding and creative services are designed to create or refresh your brand, ensuring it resonates with your target audience and stands out in a competitive market.
Seamless integration between your team and our communications, creative, and research teams.
Tailored packages to meet your unique needs and goals, with opportunities to pivot and expand throughout the process.
Launch support to maximize your brand’s reach and ensure a successful roll-out.
Commonly Asked Questions About Branding
Whether you’re looking to refresh an existing brand, launch something entirely new, or simply seeking expert guidance on the right creative direction, we’ve got you covered. Below, we’ve compiled answers to some of the most commonly asked questions about our branding and creative services to help you get a clearer understanding of what we do and how we can support your vision.
How do you approach a branding process?
Our branding process begins with a deep dive into your business, industry, and target audience. We conduct thorough research and collaborate with you to understand your vision, values, and objectives. From there, we develop a customized branding strategy and creative assets that reflect your unique identity and resonate with your audience.
Can you help re-fresh our existing brand?
Whether you’re looking to refresh your current brand or undergo a complete rebrand, our team is equipped to handle all aspects of the process. We can help you evolve your brand to better connect with your customers and reflect your growth and transformation.
How long does a branding process take?
The timeline for branding projects can vary depending on the scope and complexity of the work. Typically, a branding project can take anywhere from 10 to 14 weeks, including discovery, strategy, design, and implementation phases. We’ll provide you with a detailed timeline and keep you informed throughout the process.
Can you create digital and social media branding assets as well?
Yes, our branding services extend to creating digital and social media assets that align with your brand identity. This includes social media graphics, digital advertisements, website design elements, and more. We think big picture and ensure that your brand maintains a consistent look and feel across all digital platforms.
What makes your branding services different from other agencies?
Our approach is rooted in a deep understanding of both the creative and strategic aspects of branding. We combine award-winning creative talent with data-driven insights to craft brands that not only look great but also drive business results. Our commitment to collaboration and personalized service ensures that we deliver a brand that truly reflects who you are and where you want to go.
How can I get started with your branding services?
Simply contact us to schedule an initial consultation. We’ll discuss your needs, goals, and vision, and provide you with a tailored proposal outlining our approach and how we can help bring your brand to life.
Our Creative Awards
Global Strategy Group’s award winning creative team brings Madison Avenue big ideas and production quality to ensure our clients are thinking outside of the box. Most recently named 2023 Public Affairs Agency of the Year by PRovoke Media, GSG was recognized for the highest industry distinction in the category of public affairs. This award is considered the “ultimate benchmark of Public Relations firm performance” with over 150 submissions in that year.
Our Creative Leaders
Emily, our Senior Vice President based in New York City, spearheads our digital and paid media strategy. As Senior Vice President and Head of Creative, Rob oversees our in-house award-winning creative agency, bringing decades of expertise in storytelling and brand building to the forefront. Together, Rob and Emily combine the power of compelling narratives with innovative media strategies to drive impactful results for our clients.
Robert Lee is Creative Director at GSG, where he leads creative strategy for Fortune 500, startups, and issue advocacy clients. Rob joined GSG in 2021 to co-lead the L@B, GSG’s in-house creative + digital agency.
Robert was formerly Senior Vice President, Global Creative Director at Newsweek, where he re-imagined the legacy publication’s entire creative and content footprint. He has served as Vice President, Creative Director, at Kenneth Cole, as well as at Publicis, NY. Robert created Capital One’s now-famous tagline “What’s in your wallet?”. He has also worked for various brands including Ralph Lauren, Microsoft, BMW, and many others.
Emily Williams is Senior Vice President of Digital Communications for Global Strategy Group where she leads digital and paid media strategy for clients, including Fortune 500 companies, national advocacy organizations, trade associations, non-profits, and foundations.
Understanding who people are and what motivates them has fascinated Emily since the pre-internet days and has helped shape her work and point of view on the use of digital and social media for her clients. As Media Director for the L@B, GSG’s in-house creative + digital agency, Emily builds on over a decade of experience crafting digital engagements to raise awareness, change perceptions, and drive action.
Contact us to learn more about our branding services.
