Will Jordan

Director, Research

Joining GSG’s research practice in 2017, Will believes careful thought and an open mind are the keys to conducting research that unlocks attitudes and inspires messages that land.

Prior to joining GSG, Will spent several years at the online research firm YouGov, based first in London and later New York. There he helped write and analyze hundreds of surveys on cultural and political topics, working to unravel public opinion on both sides of the Atlantic. In 2016, he worked exclusively on research relating to the U.S. election and provided expert analysis on behalf of the company via a weekly newsletter and live radio and television interviews.

Will holds a bachelor’s degree in philosophy from King’s College London and an MPA from the School of International and Public Affairs at Columbia University.

Originally from Bakersfield, California, for better or worse he brings to New York City an enthusiasm for America’s national parks, Mexican food and dry heat.