Sapna Seth

Pronouns: She/Her/Hers

At GSG, Sapna is an Associate for the research team, where she develops research instruments and conducts data analysis to provide clients with actionable insights. Her background in marketing and psychology provides her with the business know-how and the curious mind that allows her to ask the right questions that dive into the client’s issues. 

Prior to joining GSG, Sapna was a Research Intern at KRC Research, a market research consultancy, where she consulted on qualitative and quantitative research projects for clients in a myriad of industries. She worked on client projects in public health, energy, consumer products, and more. These projects provided clients with recommendations for their various needs, such as ad testing or better understanding their target audience. Sapna earned a Bachelor’s in Marketing from Virginia Tech. 

Outside of work, Sapna loves to go the gym and particularly enjoys weightlifting and cycle. She also loves to read, sing, and play volleyball.