Samantha Tsang

Associate, Communications & Public Affairs

Pronouns: She/Her/Hers

Samantha joins GSG with a background in digital and paid media strategy. As a member of The L@b, she supports the development and execution of campaigns at the intersection of strategic communications and paid/digital media for a wide range of clients.

Samantha was formerly a media strategist at Havas Media Network where she worked on a global pharmaceutical account supporting the development of multi-channel paid media strategies for 15 brands. She also has experience in academic research, project management, and copy editing.

Samantha was a member of the inaugural class of the dual-degree program between Duke and Duke Kunshan University. She holds a BA in International Affairs and LLB in Global China Studies with a concentration in Political Science. In her free time, you’ll find Samantha leading food crawls or testing new recipes.