Kate Baddeley

Manager, Research

Pronouns: She/Her/Hers

At GSG, Kate is a manger on the Public Affairs & Reputation research team, where she leverages data and insights to help clients achieve their goals and uncover audience perceptions and priorities. With a background in corporate research and political communications, she helps develop strategic insights and recommendations for clients across industries.

Before joining GSG, Kate was a manager of Strategic Communications & Insights at Locust Street Group, where she designed and analyzed surveys for Fortune 100 companies and trade associations and worked on qualitative projects with voters and consumers nationwide. She worked on research projects for clients in the health care, technology, defense, education, and energy industries. Kate earned a Bachelor’s degree in International Affairs from the George Washington University.

Kate is a lifelong Chicago sports fan, and outside of work can usually be found enjoying a good book, especially any Russian literature or history.