The Melting Pot, April 2024: African American Voter Opinion

This latest installment of GSG’s ongoing series, The Melting Pot, takes an in depth look at how motivated Black voters are to vote in this year’s elections, the most important issues on their minds, and how they’re experiencing and thinking about the economy. It’s no secret many voters across the country are feeling pinched, and among Black voters, these financial concerns are especially acute. However, our latest findings show that a majority of the Black electorate – despite all the noise – see voting as a true act of power.  

Other key takeaways include: 

  • The vast majority of Black likely voters are motivated to vote. 90% of Black likely voters say they are at least somewhat motivated to vote in the 2024 election. 
  • Younger Black voters – especially younger Black women – need more engagement, as they are the least motivated of all sub-groups. 
  • Despite economic evidence to the contrary, 70% of likely Black voters believe that inflation has increased over the past year. 
  • Despite general economic negativity, 55% of Black voters are satisfied with their current financial situation and 65% are more confident than uneasy about their financial situation over the next few months.  
  • Black voters are most likely to judge the health of the economy based on tangible metrics like the price of food and groceries, the cost of rent, and job growth. 

Read the full report.