Advancing Political Polling: New GSG Findings on Improving Accuracy & Predicting Turnout

Global Strategy Group is excited to release our latest findings on improving polling accuracy and predicting turnout. For decades, GSG has been an industry leader when it comes to polling accuracy and innovative approaches. As part of our commitment to methodological improvements, GSG continuously evaluates polling practices and shares our insights broadly.

Our latest analysis of polling accuracy reviews tens of thousands of interviews from the 2022 election cycle to assess GSG’s approach to addressing errors that impacted the polling industry over recent years. We also share new research into in-survey predictors of turnout to improve electorate projections and mobilization targets.

Read the full report.