What The New Business Landscape Means For Brands This Year

For the past year, and for the foreseeable future, companies will exist in a hyper-charged political and social environment that will forever shape how brands — and company leaders — respond to societal shifts.

In Tanya Meck’s latest Forbes column, she discusses the heightened expectations brands are facing post-Covid, and shows how brands can embrace these trends in 2021.

  1. Mounting pressure is coming from all sides.
  2. Aligning brand position with long-term values is key.
  3. Activism is everywhere, including around your brand.
  4. Employees are your top partners.
  5. Company leaders are expected to step up as well.

Read the full article here.