Companies and organizations today have more visibility—and face more scrutiny—than ever before. Whether you are looking to lead on an issue or are confronting a business challenge, employees are often overlooked as a critical — and powerful — voice. If you aren’t engaging your employees, members, or other internal stakeholders you are missing a critical opportunity.
New GSG Employee Communications insights shed light on how to activate this important population:
- Employees want to be engaged on the issues that matter. Only 1 in 5 employees has ever been asked to share news outside their organization, but 64% of employees would be willing to share something positive about their employer, if asked.
- Hearing from senior leadership is key to employee activation. But half of U.S. employees say that leadership rarely communicates with them about what is happening at their organization.
- Communicate how you are making a difference. 72% of employees think it’s important that their employer communicate with them about their social impact.