Annie Norbitz

Pronouns: She/Her/Hers

Annie is a seasoned researcher and savvy strategist who strives to balance even the most rigorous work with a good sense of humor.

She has spent her career at the nexus of insights and strategy, leading quantitative and qualitative research initiatives on behalf of major advocacy groups, ballot initiatives, independent expenditures, labor unions, corporations, and Democratic campaigns. She specializes in crafting effective language and messaging.

A Long Island native, Annie leads much of the firm’s NY and NYC work, including for Senator Kirsten Gillibrand, Comptroller Brad Lander, Manhattan Borough President Mark Levine, and an array of public affairs and other political clients. She’s also well-versed in the education space, conducting several years of in-depth research for clients including the National Education Association (NEA) and the Gates Foundation.

Some of Annie’s most impactful work has been on ballot amendments, an area she’s deeply fascinated by. In addition to guiding the paid communication campaigns behind several such initiatives, her innovative research has been used to shape their actual ballot language: the only message that 100% of voters see. In 2024, she was a chief strategist behind the successful efforts to pass Prop 1 in New York and Question 1 in Maryland, as well as Amendment 4 in Florida, which got 57% of the vote.

For the past three presidential cycles, she’s worked with the largest independent expenditure supporting the Democratic candidate (Future Forward in 2024; Priorities USA in 2020 and 2016), helping craft messaging to defeat Donald Trump.

Prior to joining GSG, Annie served as Vice President at Hart Research and Senior Director of Qualitative Insights at Kelton Global. She graduated summa cum laude from the University of Pennsylvania with a degree in Communication and Public Service. In 2025, she was named to the American Association of Political Consultants (AAPC)’s 40 Under 40 list.

In her free time, she can be found doing yoga, half-listening to podcasts, or obnoxiously ordering orange wine. She lives in Brooklyn with her husband (Will) and, importantly, her cat (Tito).