Annie Norbitz

Pronouns: She/Her/Hers

Annie is a seasoned researcher, skilled communicator, and savvy strategist who strives to balance even the most rigorous work with a good sense of humor. 

She has spent her career at the nexus of insights and strategy, having led quantitative and qualitative research initiatives on behalf of several major advocacy groups and coalitions, independent expenditures, teachers and other labor unions, and Democratic campaigns.  

At GSG, Annie spearheads research projects for an array of political and advocacy clients, with a specialty in crafting effective language and messaging. Her clients include the Gates Foundation, the National Education Association, the ACLU, and Senator Kirsten Gillibrand. She is proudest of her work leading the research for several entities focused on protecting reproductive freedom and equal rights, including the successful campaign to pass Prop 1 in her home state of New York. 

Prior to joining GSG, Annie was a Vice President at Hart Research Associates, where she spent a decade leading research projects on a wide array of topics, from health care to education to voter mobilization. She also served as a Senior Director of Qualitative Research at Kelton Global, where she brought her sharp qualitative analysis skills to the brand strategy world. 

Annie is a (mostly) recovered theatre dork who can be found in her spare time doing yoga or half-listening to podcasts. She graduated summa cum laude from the University of Pennsylvania with a bachelor’s degree in Communication and Public Service. She’s a Long Island native who is currently based in Brooklyn, NY.