Claudio Taratuta

Pronouns: He/Him/His

Claudio Taratuta is Executive Vice President of the L@B, GSG’s in-house creative and media agency, where he oversees business development and helps turn client relationships into fully integrated creative and media programs. With more than 20 years of agency experience, he believes great creative is built on great relationships, with collaboration at the center of every partnership.

Before GSG, Claudio was a founding Managing Partner at Praytell, where he helped grow the agency from eight people to more than 175, scaling revenue to roughly $35 million over his tenure, working with brands including Anheuser-Busch, Electrify America, Nutanix, StubHub, Medtronic, and Norton LifeLock. Earlier in his career, Claudio led the digital team for Oreo at 360i, including “Dunk in the Dark” which is still one of the most talked about real-time marketing moments in advertising history, and a personal favorite of his.

Claudio lives in Brooklyn with his family, is an avid tennis player, enjoys live music and coaches his daughter’s soccer team.