The MAHA movement has rapidly reshaped how Americans encounter health information, shifting influence from institutions to creators who move faster, speak more directly, and set narratives long before they reach Washington. What began as wellness-culture drift has evolved into a powerful ecosystem blending skepticism, biohacking, and emotionally charged storytelling – often unencumbered by the fact-checking and scientific safeguards that guide established health institutions like the CDC.
For policymakers and advocates, understanding this new terrain is essential. MAHA now shapes public perception, policy expectations, and political pressure upstream of hearings, rulemaking, and stakeholder engagement.
GSG’s latest report – MAHA’s Rise and Backlash: Navigating the New Health Information Ecosystem – offers a guiding look at the forces driving the new health information landscape, and what communicators must know to navigate it.
Download the full report here.