At GSG, innovation is core to how we do research. From improving polling accuracy to testing new research techniques, we’re constantly seeking better ways to measure and understand public opinion. And as AI continues to transform industries – including the research field – we see it as another tool to help us sharpen our analysis and elevate our insights.
Adaptive Interviews are an AI-powered solution that transform traditional surveys into dynamic conversations, delivering unparalleled understanding of what your audience truly thinks.
Download our report to learn more about this new, innovative technology.
This is an exciting addition to GSG’s research toolkit giving us a new way to capture qualitative insights at scale. We’re looking forward to partnering with clients to explore where Adaptive Interviewing can add value. If you are interested, we’d love to talk.