With over 15 years of research experience, Nick Kreider’s wealth of knowledge and proven track record delivering data-driven insights for clients is a strong addition to GSG’s award-winning Corporate and Public Affairs Research team.
Kreider has successfully advised some of the world’s leading brands across several different industries, including Visa, Google, Meta, and Nike, during his time at Material and Lieberman Research Worldwide (LRW). “As GSG continues to solidify its position as a leader in the industry, Kreider’s impressive credentials and deep understanding of corporate branding, reputation, and social impact campaigns will bring added value to our existing clients and attract new high-profile organizations seeking to level up their strategies through messaging and insights,” said Nick Gourevitch, Partner and Managing Director of GSG’s Research practice.
Kreider’s previous role as SVP of Growth and Insights and Head of Social Impact at LRW, will add strategic perspective to GSG’s well-established background advising clients on the public’s views around the role businesses play in issues that affect society.
“GSG is a well-established and deeply respected firm that is at the same time on an exciting growth trajectory,” said Kreider. “This is a great opportunity to help companies navigate challenging communications environments, and I look forward to drawing from my experience in strategic positioning, building brand equity, and values-based storytelling, to do so.”
