Each election cycle, we conduct a thorough review of our polling performance. Our latest report on 2024 details how we’re staying ahead of the evolving challenges in the field. From refining how we use vote recall to account for partisan non-response, to tracking political engagement and tailoring our methods for midterms and off-years, we remain committed to methodological rigor and transparency. The work is never done, and this report reflects our continued efforts to experiment, adapt, and improve.