We’re excited to share our work in a new Harvard case study. Published by the Ash Center for Democratic Governance and Innovation at Harvard Kennedy School and authored by Ash Center fellows Sofia Gross and Ashley Spillane, the study demonstrates the important role companies can play to help increase voter participation in the U.S.
The big takeaway? Corporate civic responsibility programs boost employee-employer relations, increase brand awareness, and elevate brand reputation. When more American businesses participate in promoting civic engagement, voter participation increases, strengthening our country’s commitment to democratic principles.
Ahead of the 2020 elections, GSG is working with companies and organizations to build and protect their brands, and engage their customers, employees, and other key stakeholders in the new activist environment.