June 1, 2018
Facebook’s Political Ads Archive is Live
Last week, Facebook officially launched the Political Ads Archive, one of several changes the company has promised to roll out over the next several months in an effort to make ... (Read more)
Post by Lauren
January 18, 2018
Facebook’s changing News Feed algorithm means relevant content is more important than ever
Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform algorithm will prioritize posts “that ... (Read more)
October 22, 2014
6 Key Takeaways for Communicating Effectively in the Digital Age
We learned a lot from yesterday’s panel, “Communicating Effectively in the Digital Age.” GSG’ers Emily Williams and Jason Green led Max Fisher (Vox), Lindsay Mannering (Bustle), Marc Holstein (American Banker), ... (Read more)
May 6, 2014
Everything you ever wanted to know about online advertising (and some stuff you didn’t)
A common theme in our digital communications work at GSG is the overlap of owned, earned, and paid media. Most of our clients are comfortable with their own content (owned) ... (Read more)
February 18, 2014
How to use “Internet Anthropology” to find human behaviors that can impact your brand
From ads to sponsored posts to emails, brands and organizations are always looking for the best ways to tell people about their products and initiatives on the Internet. One of ... (Read more)