Bloomberg Philanthropies – What Works Cities

Building awareness of a philanthropic bet on cities

GSG is working with Bloomberg Philanthropies to help grow awareness of What Works Cities, the largest-ever philanthropic effort to enhance cities’ use of data and evidence, now providing technical assistance to nearly 100 cities.

We are working with the organization to develop and execute a communications plan that has already achieved a steady drumbeat of earned media coverage, interviews and op-ed placements in local and national media including in The Atlantic’s CityLab, The Hill, POLITICO, StateScoop and The Ringer’s Pod Save the People podcast.

In addition to this drumbeat of coverage, we are leveraging important milestones throughout the year – the initiative’s annual summit, inaugural city certification and new city announcements – to deepen understanding among What Work Cities’ key audience of the initiative’s purpose and progress.