Business & Politics: Do They Mix? GSG 2014 Annual Study

Business and Politics Cover Page

Today, GSG released its second annual Business and Politics: Do They Mix? study. This year’s study finds that a majority of Americans (56%) now believe that corporations should take a… Read more »

6 Key Takeaways for Communicating Effectively in the Digital Age

By Meira Bernstein and Lauren Amaio We learned a lot from yesterday’s panel, “Communicating Effectively in the Digital Age.”  GSG’ers Emily Williams and Jason Green led Max Fisher (Vox), Lindsay… Read more »

New GSG Compass: Message Strategy – Just the Facts Can Be Just as Effective (If Not More)

In God We Trust? Actually, most voters these days would have trouble believing God himself was telling the truth in a campaign ad. Their cynicism runs deep – so deep… Read more »

Upcoming GSG Event: Communicating Effectively in the Digital Age

What distinguishes a digital writer from a traditional journalist? What content are digital writers and editors encouraged to develop? What do digital publications think of traditional public relations techniques? On… Read more »

Doing Good by Doing Good: Highlights from the PR Week Conference

By Melissa McNamara It may seem surprising that the social responsibility discussions at this month’s PR Week Conference, Good Business Better Business, focused on corporations. After all, nonprofits – not… Read more »

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GSG Compass

Message Strategy: Just the Facts Can Be Just as Effective (If Not More)

Read our study  →