Author Archives: GSG

New GSG Compass: Message Strategy – Just the Facts Can Be Just as Effective (If Not More)

In God We Trust? Actually, most voters these days would have trouble believing God himself was telling the truth in a campaign ad. Their cynicism runs deep – so deep… Read more »

PR Week: eBay PayPal Spin-Off

This week, eBay has decided to spin-off PayPal into a separate publicly traded business. PR Week interviewed several PR professionals, including GSG’s Tanya Meck, to weigh in on the decision… Read more »

GSG Honored with 2014 Global SABRE Award

The Holmes Report announced winners of this year’s Global SABRE Awards, which recognizes the 50 best public relations programs in the world. From more than 5,000 entries submitted around the… Read more »

Digiday: Brands: Get political at your own risk

GSG’s Tanya Meck recently spoke with Digiday about brands making their political opinions known: “For years, communicators have been trying to make brands as relatable as individuals, in the hopes that it will make… Read more »

North American Windpower: ACORE Poll Shows U.S. Business Leaders Support Renewables, Carbon Limits

GSG recently conducted a survey for The American Council On Renewable Energy (ACORE) that examines business leader support for renewable energy… “The American Council On Renewable Energy (ACORE) has released… Read more »

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Business & Politics: Do They Mix?

Corporations have political identities, whether they like it or not.

Read our study  →