Author Archives: GSG

PR Week: University of New Mexico Hospitals makes patients’ stories focus of multiyear campaign

A new article in PR Week highlights GSG’s work with the University of New Mexico’s Health Sciences Center as its public affairs AOR. The piece takes a glimpse into the… Read more »

Digiday: Why brands make political statements now

Digiday featured an article on the increased flexibility brands have to make political statements than ever before. The article includes findings from our 2014 annual study “Business & Politics: Do… Read more »

FOX Business: Should Companies Take a Stance on Political Issues?

FOX Business Nick Interview

GSG’s Nick Gourevitch was on FOX Business “After The Bell” discussing key findings and insights from our 2014 annual study “Business & Politics: Do They Mix?” You can view the… Read more »

GSG Election Night Guide

election night guide

We understand that the upcoming midterm elections may not be the top priority for normal people living in the real world. But there’s a lot at stake in the elections… Read more »

Washington Post: Looking to attract the last of the undecided voters? Advertise online.

Despite being bombarded by TV ads in the final days of the 2014 midterm campaigns, undecided voters (yes, they do exist) are going online before they decide how to cast… Read more »

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GSG Compass

Message Strategy: Just the Facts Can Be Just as Effective (If Not More)

Read our study  →