POLITICO reporter Steve Friess profiles the use of smart digital strategy and ad buys by Priorities USA and GSG as winning factor for the Obama campaign in his article “Inside Obama’s Shadow Campaign.”
“Since Election Day, plenty of credit has been given to the Obama team’s data-crunching, electorate-expanding innovations, and heaps of mockery have been visited upon the futility of Karl Rove’s $300 million spending spree. But there’s a less-noticed factor in the president’s romp: The Romney campaign was even outfoxed — thanks largely to a crafty Internet strategy — on the super PAC front, even though the GOP had a steep financial advantage among super PAC donors…
…Burton’s ads drew an average of 288,000 views each on YouTube, six times the average enjoyed by the clips posted by Rove’s twin super PACs Crossroads GPS and American Crossroads. What’s more, Burton’s outfit garnered three times as many views on average per video as the official Romney campaign…”
Read the full article “Inside Obama’s Shadow Campaign” on Politico.com.